I started Candi Bae as a project for my professional portfolio as a graphic designer. Intended to be a fictitious company created for a brand package set. Candi Bae started to take shape in my mind as something more, something bigger than just a portfolio asset. In the process of creating this brand set I started to have a different idea about Candi Bae and what it could be. With this in mind I kept the brand name and the brand package put on the shelf to use later. Years went by and then suddenly I saw what Candi Bae brand was to be used for and what it was to become. I set in on making this brand one into something that could not only give back to the world but also start a revolution in the beauty and skincare product world. I thought of a world that could have quality products without the toxic harmful chemicals that are currently used to produce makeup products. This began the journey that we are on currently. The journey we hope to continue as long as we can as far as we can.